Asia AdPort™ Directory

Business Name: BATES 141

Short Business Description:

In Asia change is happening faster than any other region in the world. We’ve built our whole agency philosophy and offer around change. We are determined to change consumers, channels, tastes, competition and values because our ideas will only be valued if they change people.

Long Business Description:

1. We are in the ‘Change’ business.
In Asia change is happening faster than any other region in the world. We’ve built our whole agency philosophy and offer around change. We are determined to change consumers, channels, tastes, competition and values because our ideas will only be valued if they change people.

2. We change mindsets and behaviours.
One without the other is an incomplete solution with short lived outcomes. We’re not only playing at the top end of the ‘funnel’ where an idea might last a day, but extending our role in lead generation through to the shopper experience, where ideas pull people over the preference line.

3. We stand for ‘The Asias’.
We are not interested in expanding beyond Asia. Who came up with that term anyway? An Indian is not Asian, they’re Indian! ‘The Asias’ are our home, and our clients’ consumers’ homes. Madison Avenue is a world away and we like it that way.

Simply put, change happens when you look at things differently.