Asia AdPort™ Directory

Business Name: TBWA-ISC

Business Genre: Advertising Agencies

Short Business Description:

A lifetime of experience in humour.

Over 30 years of experience in journalism and marketing communications.

Passionate and vocal about everything and anything.

You either love him or hate him ? there is no middle ground.

That’s Austen Zecha for you.

His nationality is a “marketing mix” ? a Dutch national born in Indonesia with a Eurasian father and Malaysian mother. Educated in the US, Austen graduated from Eaglebrook School and Phillips Andover Academy. He also holds a Bachelors degree and a Masters degree from Stanford.

Having spent his initial working years in Malaysia as a journalist from 1962 to 1964, he returned to Malaysia in 1974 to start his first agency venture. Since then, Austen Zecha had a dream: to create a fully integrated marketing communications agency that offers much more than just advertising.

TBWA-ISC is the dream come true.

Long Business Description:

TBWA-ISC’s clients are advised by some of the best indigenous brains in Malaysian marketing while leveraging on the additional expertise of one of the world’s top 10 international advertising agencies. With a Malaysian management team and co-owners that embraces a global perspective, TBWA-ISC truly gives vibrancy and life to what has become a cliché ? ?think global, act local?- whether in concept testing, research, or cultural sensitivities.