Asia AdPort™ Directory

Business Name: CUTTING EDGE PRODUCTIONS, INC.

Business Genre: Jinglewriters / Arrangers

Short Business Description:

Cutting Edge Productions lends a dynamic and invigorating quality to your music and audio projects. We have produced innovative work for years, validating our capability to execute the creative and technical elements on both aural and visual requirements. Our creative team of experienced artist and professionals, complemented by top-of-the-line equipment, has built its own brand.

Long Business Description:

Your audio-visual material represents your business.
You don’t want mediocre. Or, just ‘good enough’.

When visual representation is key to success, innovative ideas require state-of-the-art execution and critical expertise.

Cutting Edge Productions lends a dynamic and invigorating quality to your audio-visual projects. With digital wonders for television, film, radio, and alternative media, Cutting Edge delivers crisp, modern, and streamlined production values in all its services.

Cutting Edge Productions is a one-stop production shop that is owned and managed by multi-awarded film composer and musical arranger Jessie Lasaten. Film credits in his personal portfolio include Philippine cinema box-office hits such as: Anak, Bata-bata paano ka ginawa? Patayin sa Sindak si Barbara, Ang Tanging Ina, and Got to believe. Commercial credits include: ABS-CBN productions and logo ids, National Geographic’s Plagues and Small Pox. Multiple FAMAS awards for film and television scoring validate Lasaten’s musical prowess and creative genius.

Established in 2003, Cutting Edge is the climax of a stellar decade-long career and the expressive playground for a venture into complementary field of digital production. It is envisioned as a creative hub, maximizing ideas and technology, and functioning as a total support group for the creative vision of clients and advertising agencies.

Within four years, Cutting Edge has unquestionably lived up to the standards of its name. It uses the latest digital tools in generating specific identities for diverse objectives. The company brandishes this commitment to pushing progressive products and ways of thinking in all its services:

Animation
Conceptualization
Production
Original Music
Sound Design
Offline and Online Editing

Final products include audiovisual productions such as:

Animation
TV and Radio Commercials
Corporate AVPs
Event videos
Music videos
Educational DVDs
Sound design/ Soundtracks
Original Music Score
Original Jingle

Cutting Edge is the only facility in the country with the technological capability to produce music, audio, editing, and motion graphics in a single Macintosh-based studio. Eight multi-functional studios are available for small- to large-scale production work. All studios are interconnected, ensuring quick file transfers and network processes. A backroom and 15 workstations support all studio activity.

As a full service production facility, Cutting Edge is highly proficient in all stages of creative development. A pool of writers readily accomplishes conceptualization. Digital artists offer storyboard rendering, animation, visual effects, digital compositing, and musical composition with a host of options for personal and business requirements.

Cutting Edge thus offers clients a clear competitive advantage: a strong, integrated production process that lends to progressive, highly creative, cost-effective, and time-efficient idea executions. At Cutting Edge, no compromises are made in the quality of the product or the success of the collaborative process in delivering the intended output: materials that attract the attention of target audiences and incite desired responses.

The intense dedication to quality and collaboration has found Cutting Edge at work with some of the Philippines’ foremost advertising agencies and their brands: McCann Ericson, Publicis, Ace Saatchi&Saatchi, Lowe Inc., Dentsu Phil. and BBDO, to name a few. We have produced work for brand clients such as SMART, Jollibee, Sunsilk, Toyota, PLDT and Colgate.

Jessie Lasaten currently leads his team towards a new innovation: competing in the regional scale through the creation of content. The team has begun its evolution from an outsource production company to a content producer beginning with a feature animation film entitled, “Dayo”.

Cutting Edge strengthens its leadership position in the industry through growth and expansion. Constant exposure to new technology, software, and training generate compelling innovation. The sharing mentality, creativity, and passion set the Cutting Edge team apart – and nowhere else is this evident but in the intuitive, standout products that distinguish excellent brands and ideas from ‘mediocre’ ones.